Amethist Consulting Ltd

Research-based strategic brand and reputation consultancy

As co-founder of Amethist ( and Tovera Consulting (, I bring strategic communications planning principles and qualitative research skills to helping clients create, build and maximise the potential of their corporate brands.

After several years in advertising strategic planning as board director for three top London advertising agencies I set up as an independent consultant in order to be able to look at brands in the round, working with design agencies and directly with clients, as well as advertising agencies. In 2000 I co-founded Amethist which offers research, facilitation and consultancy. We help companies, services, products and people gain real clarity as to what their brand is (and could be) all about and how to make that happen, through powerful propositions and strategically planned communication. In May 2015 I co-founded Tovera Consulting to provide organisations with an holistic view of their corporate brand and reputation, and its potential, through depth research, measurement and advice.

Clients are many and various and have lately included, Astra Zeneca, BP Castrol, Costain, Home Office, Just Eat, Novartis and PRET.

Our Business Services
  • Brand and reputation consultancy
  • Strategic planning
  • Proposition development for companies, services, products and people
  • Stakeholder (including customer) insight development
  • Reputation research
  • Qualitative research
  • Facilitation

Contact us

 Websites: Amethist Consulting   Tovera Consulting

 Phone: 07778 675987

 Twitter: @AnnBinnie

Cowes Business Association member offer

Contact me for a free one hour consultation – if there’s a way I can help, I’m happy to discuss preferential fee arrangements for fellow members.

A treasured member of
Cowes Business Association